CA Ripe Olives

Client:
California Ripe Olives began with The Ehmann family, who felt that selling pressed oil was not an option for them. After consulting with a professor on processing methods, they began experimenting with 280 gallons of olives in barrels on their back porch. Thanks to their creative thinking, California Ripe Olives was born.

Objective:
Design a booklet that would be used as part of a new business pitch for California Ripe Olives. This booklet was created on behalf of Fleishman-Hillard (a PR agency/marketing firm) to highlight the firm’s qualifications as well as food and beverage brands they have worked with. It also showcased their clients’ products using kitchen-friendly recipes.

Role:
Under the direction of the Art Director, I created a booklet template within InDesign. I was also responsible for proofreading and preparing the final files for print.

Tools:
Adobe InDesign + Photoshop + Canon DSLR (recipe book photography)