Zen Soul Balance

Objective:
Zen Soul Balance is a brand identity concept I created for a yoga and sound bath studio.

The brand identity for Zen Soul Balance encapsulates the essence of balance and well-being. The logo is a fusion of a person and a lotus flower with lines representing sound waves. The logo symbolizes the harmony achieved through the practice of yoga and sound baths. The color palette is a blend of soothing greens, beige, and light gray, reflecting the tranquil yet vibrant atmosphere of the studio.

The brand identity elements include a logo, email marketing and social media posts.

Tools:
Adobe Illustrator + Photoshop